Archive for May, 2021

The Future Is Digital, and Your Marketing Should Be, Too

Anybody who runs a business knows that to reach customers in today’s world, you must have a digital marketing presence of some kind. Marketing on the internet, be it through your own website, social media, a blog or some other means, is a necessary component of any successful business.
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But not every business owner has the skills to do online marketing, which is why it can make a lot of sense to find someone else to do it for you.

One option to consider when it comes to digital marketing is to hire someone to do it for you. Depending on your business size and your goals for business marketing, this could be an employee whose full-time job is to do marketing or it could be someone who has marketing duties on top of other duties within the business. Finding someone to do marketing full time might not be cost effective for you because such employees don’t come cheap.
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A better option might be to find a college student who is majoring in a marketing field and has some digital marketing experience. This person could be responsible for running your social media sites, posting things to your website, and other duties.

Another option that appeals to many small businesses is to work with a third-party marketing company to do some marketing duties for you. Such companies often provide services like outsourced SEO, or search engine marketing. SEO services are one of the most important services a business can have. People without specialized training and experience often don’t get SEO activities right, which can mean you don’t get the full value of using SEO. SEO is key to people being able to find your business on internet search engines, and even small mistakes with key words can lead to big problems with search.
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For example, dropping off the first page of search results can lead to a huge drop in potential customers and sales.

Gone are the days when you can ignore digital marketing. Even if you have an older customer base that still enjoys getting print ads in newspapers or in mailed fliers, you still need to have a digital presence, even if it’s just a Facebook or Instagram page. Marketing to customers online is the future, and it does not benefit you to ignore it or put it off.

What is White Labeling SEO?

If you have not heard all the buzz about white label SEO reseller plans and how digital marketing companies are using these plans to expand their business, you likely are not familiar with the term white labeling SEO. White labeling SEO is the verb used to describe what a white label SEO reseller program does.

White labeling means that the “producer” does not brand the content.
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While not completely generic, the SEO is generic enough to be rebranded by a partner and then resold as their own. White labeling allows internet marketing professionals to shift their business model to include more services.

The Problems With SEO

Even the greenest of novices know that search engine optimization is the name of the game in digital marketing.
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SEO is what drives traffic, it improves ranking, and ultimately it is what generates revenue. The recipe seems simple enough, you search the keywords, key phrases, and terms. You build engaging content around those keywords, and as they say, they will come.

Unfortunately, everything looks a lot easier on paper than when you are carrying out the task.
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There are key elements that are needed to generate great SEO content that the “recipe for success” fails to mention. For example, expertise is often necessary, writing ability (no it is not as easy as it looks), proper formatting, the right word counts, and time. It takes time, expertise, skill, and experience to create great content that will in fact drive traffic.

Your Options

You do have options when it comes to SEO, but one option is better than the others:

  • Hire an in-house team.
    outsourcing seo
    This idea is usually nixed right out the gate. It is expensive to hire in-house SEO experts. Not only do you have to pay the staff, but you also must absorb the costs of the SEO tools that are going to be needed.
  • Go with gig workers.
    white label
    While there is nothing wrong with freelance writers, hiring one is not the most expeditious or affordable way to get your hands-on high-quality content. There is a lot of time wasted during the search and more time wasted going back and forth for corrections. Overall, most find it is a bigger headache than it’s worth.
  • Become a white label SEO reseller by connecting with a white labeling SEO company.
    white label seo company
    This is the easiest solution to all the potential problems SEO can generate. It is the most affordable way to get great content, access great SEO tools, and save time.

If you are ready to shake off the SEO worries, connect with the firm that specializes in white labeling SEO at an expert level.

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