Although experts report that advertising campaigns conducted via printed media maintain some of their effectiveness, the near-global shift to digital advertising has had a large impact on local phone book usage around the country. Large-scale print campaigns such as advertising fliers distributed by the postal service continue to fall out of favor with retailers as the metrics become available: print campaigns have a close rate of lower than 2%, while digital, SEO campaigns close closer to 15%.
SEO, or Search Engine Optimization, refers to the practice of incorporating keywords and optimizing website content in order to increase companies’ visibility on internet search engine results pages. Outsourced SEO campaigns are becoming popular among smaller businesses that want to stand out online; with over 100 billion internet searches every year, it has become inadvisable to exclude digital campaigns from advertising efforts. Local businesses may face stiff competition from out-of-state companies that create and maintain more effective marketing campaigns.
Finding a great SEO reseller can be key to expansion efforts among smaller companies that may not have the budget yet to employ full-time marketing staff. Learning how to be an SEO reseller may be a source of income for marketing or writing professionals who are having difficulty finding full-time positions with a single firm. Finding large SEO reseller sales may seem difficult, but there are many resources that discuss tested methods of maximizing visibility and creating memorable digital campaigns.
In an age where more than half of all shoppers use online search engines to research larger purchases in advance of making the commitment to buy, businesses have no choice but to look for customers online. About one-third of all searches end with the customer choosing to explore the website of the top-listed company. Learning how to be an SEO reseller or familiarizing staff with best SEO practices can, and does, result in sales. Finding SEO professionals who can elevate a company’s profile is possible, and potentially extremely profitable.
