Archive for November, 2015

Advertising Professionals Forced to Make the Switch to Digital Campaigns

Although experts report that advertising campaigns conducted via printed media maintain some of their effectiveness, the near-global shift to digital advertising has had a large impact on local phone book usage around the country. Large-scale print campaigns such as advertising fliers distributed by the postal service continue to fall out of favor with retailers as the metrics become available: print campaigns have a close rate of lower than 2%, while digital, SEO campaigns close closer to 15%.

SEO, or Search Engine Optimization, refers to the practice of incorporating keywords and optimizing website content in order to increase companies’ visibility on internet search engine results page

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